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Background

Hinata is the oldest daughter of Hiashi Hyūga. Because Hiashi was the head of the Hyūga clan's main house, Hinata was raised to be its heiress and her family expected great things from her. But even at a young age, it started to become clear to some of the Hyūga that Hinata was not suited for the role of heiress, as she struggled against her father in their training sessions and her timid personality prevented her from excelling. When she was young, Hinata was almost kidnapped by a Head Ninja of Kumogakure, who was visiting Konoha in order to sign a peace treaty between their two villages. Hiashi killed him and saved Hinata, setting in motion what would become known as the Hyūga Affair. Hiashi continued to train Hinata, but when Hinata's younger sister, Hanabi, started displaying superior talent, he began to reconsider Hinata's selection as heiress. In the anime, Hinata and Hanabi were pit against each other to determine who would one day lead the Hyūga. Because Hinata was unwilling to harm Hanabi - an unwillingness Hanabi did not share, she was defeated, disappointing her father. On a snowy day, the day of her enrolment in Konoha's Ninja Academy, Hinata was picked on by three bullies because of her Byakugan. Naruto Uzumaki, despite not knowing her, immediately came to her defence, but he was outnumbered and knocked unconscious, and the bullies damaged the red scarf he was wearing. When he regained consciousness, Hinata thanked him for helping her and returned his scarf to him, but he let her keep it. Hinata started watching Naruto from that point onwards, and by doing so saw Naruto's desire to gain attention and his struggle to exceed the low expectations others had for him. Yet in spite of this, Naruto never lost faith in himself or his dream to become Hokage. Hinata was inspired by this and started emulating Naruto, adopting his refusal to never give up as a means of earning her father's approval. In the anime, Hinata's growing affections for Naruto were noticed by the Hyūga's elders, who warned her to stay away from him.